Open brown box with a basketball court diagram inside, containing a white booklet labeled 'HERIAGE SWITZERLAND'.
Close-up of a wrist wearing a Patek Philippe wristwatch with a silver face and a black leather strap, in black and white.
A multi-story building at night illuminated by exterior lights, with trees in the foreground and a blue evening sky.
Person walking through a modern wellness clinic entrance with a wooden partition wall and minimalist decor.
Close-up of a Cartier wristwatch with a blue face, Roman numerals, and a black leather strap, displayed on a cushioned surface.
Neon outline logo with symmetrical, mirrored design on black background.
A historic building decorated with Christmas lights, featuring signs for Harrods and Christian Dior, illuminated at night with festive holiday decorations and a ship graphic.
Heriage - brochure 1.jpg
Display cases with watches inside a jewelry store, with an abstract patterned wall behind them.
storefront of Costantini luxury watch shop with large windows and a sign on the wall.
A black off-road vehicle parked on a grassy field with a dog standing on the grass in the background.
A brochure open to a page showing a reception desk made of black marble with gold accents and a reception area with a green wall, white ceiling with pendant lights, and the word 'ARTE' on the wall. The right side of the brochure has details about Art
Modern salon with white furniture, chairs, and sinks, illuminated by soft lighting and minimal decor.
Front view of a stately mansion with a stone facade, multiple arched windows with blue shutters, and a wooden front door. The pathway to the entrance is lined with neatly trimmed trees and potted plants, with lush green lawns and trees around.
Modern wellness clinic reception area with front desk, display shelves, and minimal decor.
Black and white illustration of a wristwatch with a round face and a metal band, displayed on a black background.
Elegant hotel lobby with wooden wall panels, large artwork of tree branches, and a well-lit display of liquor bottles. Comfortable sofas and chairs surround a central coffee table with decorative items and a log side table. Soft lighting and modern d
Close-up of a black background with white stitched outlines forming the word 'YES'.
A stylish, modern salon or beauty studio interior with wooden accents, pink chairs, large mirrors, and decorative shelves with artwork and beauty products.
Elegant hotel lobby with high ceilings, large columns, and natural light. Modern furniture includes a white curved sofa, wooden chairs, and a glass-topped coffee table. Decor features a large potted plant, vases, and minimalistic design elements.
Modern living room with a pink velvet sofa, a marble coffee table, and a high-back armchair near large windows with city views.
Multiple copies of a book titled 'Egg' by Billy Moore, featuring a white cover with a large stylized brown egg graphic and the publisher name 'Embassy Gardens' at the bottom.

LUXURY BRAND DESIGN

Independent design studio creating intelligent, enduring identities for modern luxury and lifestyle brands.

OUR WORK ACROSS SECTORS

Two Rolex watches, one inside a round blue box and one outside, on a beige textured surface. The watch inside the box has a silver dial with black subdials and is in a brown watch cushion. The watch outside features a white dial with black subdials and a black bezel. Various tools and a container lid are also visible.

FASHION AND JEWELLERY

Modern interior living room with large floor-to-ceiling windows, two green armchairs, a marble coffee table, a wooden panel wall with a colorful abstract painting, and a wooden floor with a patterned rug.

REAL ESTATE & HOSPITALITY

A large classic hotel building with brick facade, white columns, and multiple windows. Flags are hanging outside the entrance, and there are green plants and flowers along the sidewalk.

LIFESTYLE & CULTURE

Modern hotel lobby seating area with beige armchairs and ottoman, wooden wall panels, white curtain divider, and indirect lighting.

HEALTH & WELLNESS

VIEW ALL PROJECTS

OUR APPROACH

We build clarity, trust, and commercial strength through strategy and design.

OUR SERVICES

Brand Strategy & Positioning
Identity Design
Creative Direction
Digital & Print Design
Campaigns & Brand Collateral

Cozy and elegant home office with built-in bookshelves, a window seat, a central desk, armchairs, and a fireplace.

ABOUT DEFINE LONDON

Define London is a boutique brand and design studio specialising in refined, intelligent identities for the luxury and lifestyle sectors. Based in London and working internationally, we partner with emerging and established brands to shape how they look, think, and communicate. From strategy and identity to digital design, campaigns, and content, our work brings creative precision and commercial intelligence together, delivering meaningful results and lasting elevation for every brand we work with.

WHY DEFINE LONDON

We build brands with purpose and distinction.

Clarity above all

A founder first approach

A close partnership from idea to execution.

Global luxury experience

We design for premium audiences across cultures.

Commercial results

Work that strengthens trust and improves performance.

Let’s define what your brand can become.